She tried everything. Nothing was made for skin like hers.

Jocelyne Firmin is a problem-solver. But when her daughter’s eczema flares left her scratching until she bled and dark patches that lingered for months after the flare was gone, it shook her to her core.
She went to the doctors. She bought every recommended moisturizer. She followed the lists. But mainstream eczema skincare was never built with melanated skin in mind, and the results showed it.

Here’s what most people don’t know about eczema on dark skin: it doesn’t look red. It appears gray, purple, ashen and the post-flare hyperpigmentation it leaves behind can take months to fade. For years, those symptoms were misread, undertreated, and dismissed by an industry that simply wasn’t paying attention to the right skin.

So she built what didn’t exist.

Jocelyne is Haitian. She grew up knowing that mainstream medicine and mainstream skincare weren’t built for her community. When the market failed her daughter, she didn’t wait for someone else to fix it.
She built Kiyamel, a natural skincare brand where every formula starts with one question: does this actually work for melanated skin?
Not sensitive skin in the generic sense. Melanated skin specifically. Skin that carries hyperpigmentation long after the flare is gone. Skin that has been underserved and undertreated for far too long.

Today, Kiyamel’s hero product: the Eczema Relief Oil carries the National Eczema Association Seal of Acceptance. Kiyamel is the first Black-owned brand to earn it. Independently validated. Clinically tested. Steroid-free.

This brand exists for you.
For everyone who has sat in a doctor’s office and left with a prescription that did nothing. Who has been handed a moisturizer list and tried every single one. For the mothers watching their children scratch through the night and for the adults who spent years being undertreated because their eczema didn’t look the way textbooks said it should.
For anyone who has ever heard “just keep it moisturized” and felt, in that moment, completely alone with their skin.

Over 50,000 customers have found real, lasting relief with Kiyamel. And Jocelyne still approaches every skin concern the same way she always has, like the solution exists.
Because now it does.
We don’t make skincare for everyone. We make it for you.
This is Relief Made For You.